Dallas Cowboys AR


Samsung, AT&T, Dallas Cowboys


AR, Unity

Nexus Studios - AT&T x Samsung, 5G Fan Experience from Nexus Studios on Vimeo.

Packet39 - AT&T x Samsung, 5G Fan Experience.

Partnering with Samsung and AT&T, we transformed AT&T stadium (the world’s first 5G enabled stadium) into the world’s first ARCloud Ready venue.

During the Dallas Cowboys NFL season, we brought fans closer to the action and their heroes via hyper-accurate, persistent, never-seen-before AR experiences that can be viewed from any seat in the stadium in real-time, including photo-realistic holograms, games, live stats and more – all powered by 5G on a smartphone.